The International Running Expo, Europe’s first business event for the running industry, will take place in Amsterdam on November 4-5. Guests will find stands from brands and technology companies, a content program, morning runs and networking opportunities. More details about the event are below.
What is International Running Expo
The International Running Expo, hosted by SCOTT Sports, is the event for everyone involved in running events: organizers, federations, brands and service providers. All in one place, you will find stands from leading companies, live demos, useful presentations and plenty of networking. The goal of the expo is simple: to give the industry practical tools to organize events more easily, work with data transparently and make running more convenient for everyone.
IRX will bring together over 200 established and emerging sporting goods brands – from footwear and apparel to technical solutions for running events. You will be able to see and try out around 1,500 new products: equipment, timing systems, registration platforms, analytics tools.
Понад 200 брендів спортивного спорядження та технічних рішень будуть представлені на виставці. Скриншот з https://internationalrunningexpo.com
We tell you who will benefit from visiting the exhibition.
- Retailers and distributors of sporting goods will be able to find new products, check trends in running equipment, shoes and clothing, and negotiate supply.
- Sports brands will test demand, strengthen their presence in international markets, and build partnerships with retail and media.
- Race organizers will receive a platform for exchanging experiences, finding technological solutions, and highlighting innovations.
- Elite athletes and influencers will be able to establish collaborations with brands, discuss sponsorships, and share insights in panels and speeches.
- Service providers will present solutions for B2B clients and find new sales channels.
Over two days, about 2,700 business meetings will be held here — this is a quick way to find partners and agree on cooperation.
Exhibition program
Participants can expect two days of informative presentations and panels — everyone will find something useful for their tasks. Experienced speakers look at running in a broader perspective: from technology and retail to community and leadership. Here are just some of the planned sessions:
- A dynamic panel on trends shaping the future of the industry — featuring Guillaume Adam, Co-Founder and CTO of RunMotion, and Marc Anderman, Sporting Insights Ltd. Moderated by Urs Weber, Editor of Runner’s World.
- Tech trends in running. Gadgets, biometrics, AI plans, recovery and personalization tools — how these solutions help improve performance, and what brands and organizers can take from it.
- A candid conversation with Scott Jurek (moderated by Suzy Chan). The sports leader and legendary ultramarathoner’s perspective on motivation, mindset, and the moments that shaped his career.
- A conversation with Intersport CEO Tom Foley. We’ll discuss the future of sports retail: innovation, sustainability, community engagement and athlete partnerships. We’ll explore how customer expectations and the role of stores are changing.
- Race directors: lessons from practice. What it really takes to run a successful event: logistics, safety, working with sponsors and participants. Specific advice from race directors.
- The future of running retail. How stores can grow in the era of e-commerce and high competition: new roles, community approach, customer experience and storytelling in sales. Speaker: Manuel Hotz, Commercial Director of Decathlon Deutschland SE & Co. KG.
Спікери International Running Expo. Скриншот з https://internationalrunningexpo.com
In addition to speeches and panels, dozens of new companies and global brands will gather in the expo area. They will bring innovations, new products and bestsellers of sports goods: from technologies and gadgets to equipment. You can see everything live, test it and immediately discuss partnerships.
Follow the link, register, get a guest badge and get access to the program and exhibition.
IKS at International Running Expo
The IKS team is also participating in the International Running Expo, so we are looking forward to this event to meet and discuss the development of running events together with professionals from all over the world.
План експозиції та стенд компанії IKS
Our stand is H44. There we will present key IKS services for competition organizers:
- comprehensive technical solutions for stationary sports facilities;
- electronic timing of competitions;
- analytics tools for organizers, etc.
If you are planning to attend the International Running Expo, please visit us at booth H44 or schedule a meeting in advance to discuss your needs and find out how we can help. We look forward to meeting you!
