Skip to main content

The second edition of the European Running Business Conference was held at Hilton Prague Hotel in the Czech capital city from 6-8 September 2019. Organizers and suppliers of running events from all over Europe and the World, met and learn from top minds in the industry and each other.

Welcome message was by Jean Gracia (European Athletics). Jon Ridgeon (IAAF) presented a key note.

During first day were presented topics about digital running revolution, runner experience, new audiences & trends. The speakers highlighted growing demands from runners and how to bring innovations to industry. After a short break Innovators presented their 10min pitches. First day concluded with European Race of the Year Award.

Discussions on a second day were about:

  • Moving from Sponsorship to Ownership
  • Event Management Optimization
  • Sport Technology Start-Ups Panel Discussion
  • Running as Experience Industry
  • Search for the New Business Models

After the presentations participants moved to race venue of Birell 10K Prague Grand Prix 2019.

Third day was dedicated to workshops on technology, content, planning, runner experience, and individual meeting with leading organizations (IAAF, EA, AIMS).

Ivan Kachkivskyi

Author Ivan Kachkivskyi

More posts by Ivan Kachkivskyi